This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by Joan Crawford in a recent movie. We then go to Hollywood and visit Adrian, MGM's chief of costume design, and see how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features.
Genre: Documentary
Stars: Ann Morriss, Naomi Childers, George Lessey, May McAvoy, Adrian, Lew Ayres
Crew: Oliver Garver (Director), Jack Ruggiero (Editor), David Snell (Music), Jackson Rose (Director of Photography)
Country: United States of America
Language: English
Studio: Metro-Goldwyn-Mayer
Runtime: 11 minutes
Quality: HD
Released: May 29, 1940
IMDb: 5.5
